Retail CIO Outlook Weekly Brief
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Ajit Sivadasan, VP/GM Global eCommerce, Lenovo
Michael Jaconi, CEO & Co-Founder, Button
KS Kumar, CCO, Sutherland
Retailers can differentiate themselves with customer service, but they need to do it profitably.
Mark Horbal, CIO & CTO, SpringBIG
Your POS is your workhorse. It sees every transaction in every store.
Bill Bass, Chief Marketing Officer, FULLBEAUTY Brands And Kara Lawson, Senior Director Ecommerce, FULLBEAUTY Brands
The best way to truly test a new technology is an A/B test: show half a random sample the new technology, hide it from the other half, then compare the performance of the two groups.
Stuart Freer, Chief Digital Officer, MECCA Brands
The problem with this statement, is that whilst it’s important to be in the detail, know everything about your business, it’s products and services and the customer, it often leads to
Advait Kulkarni, IT Director, Cetera Financial Group
By 2020, it is estimated that the value of e-commerce sales will have topped $4 Trillion.
Zerlina Jackson, Director of Web Experience, H&R Block
Our digital media team spearheads the charge of identifying clients and prospects across the web and implementing 1:1 targeted campaigns.
Steve Weiskircher, CIO, ThinkGeek Inc
Omni-channel integration. Big Data. Mobile. Cloud. It seems every day there is a new technology being hyped and the pace continues to accelerate.
Kevin Brown, SVP of Innovation & CTO, Secure Power Division, Schneider Electric
So, we had our guys there fixing the problem before it escalated on the customer end.
Matan Holander, VP Business Development
Business-to-business (B2B) e-commerce has evolved at multiple levels. Evidently, understanding the unique purchasing preferences of the modern day buyers have become increasingly critical to the long-term growth of B2B merchants.
Gareth Bridges, Director, Digital Business, Equinix Asia-Pacific
Today’s retailers need to embrace a modernized strategy supported by infrastructure designed for the digital edge.
Rich Lim, Digital Creative Strategist, Geometry Global Seoul
By providing the user an endless choice of instagramable selfies, retailers created a stage for their actor to star in and broadcast their brand story.
Robert Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer, Tractor Supply Company
The use of AI has the potential to unleash greater productivity and cost savings through automation of back office functions.
Troy Barnes, Chief Customer Officer, Pizza Hut
The recipe for sustainable growth comes down to 2 simple ingredients: attract new customers, and retain the ones you have for life.
Curt Hilliard, CMO, DirectBuy
Effective digital marketing does not end when a customer purchases a product. In fact, for power brands and industry innovators, that’s when the real work begins.
Justin Honaman, VP & GM, PRGX
Amazon did not take over the entire Retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes.
Michelle Grant, Head of Retailing, Euromonitor International
The arrival of Big Data and the ability to process it have led to improvements in machine learning, creating new use cases for this technology.
